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| Best Seller  | Rapala Shadow Rap Shad Deep Jerkbait SKU - 397076 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... ... more
Rapala Shadow Rap Shad Deep Jerkbait SKU - 397076 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... | go to store |
 | Rapala Shadow Rap Shad Deep Jerkbait SKU - 200133 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... ... more
Rapala Shadow Rap Shad Deep Jerkbait SKU - 200133 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... | go to store |
| Best Seller  | Rapala Shadow Rap Shad Jerkbait SKU - 138326 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 138326 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 693550 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 693550 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 241930 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 241930 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 206853 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 206853 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 125806 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 125806 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Deep Jerkbait SKU - 625960 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... ... more
Rapala Shadow Rap Shad Deep Jerkbait SKU - 625960 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 492166 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 492166 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Deep Jerkbait SKU - 654039 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... ... more
Rapala Shadow Rap Shad Deep Jerkbait SKU - 654039 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 703894 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 703894 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Deep Jerkbait SKU - 709470 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... ... more
Rapala Shadow Rap Shad Deep Jerkbait SKU - 709470 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... | go to store |
 | Rapala Shadow Rap Shad Jerkbait SKU - 450907 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... ... more
Rapala Shadow Rap Shad Jerkbait SKU - 450907 Big fish can't resist the tantalizing, slow-rising action of the Rapala Shadow Rap Shad Jerkbait. Swimming with the infamous horizontal struggle with a vertical rise on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash... | go to store |
 | Rapala Shadow Rap Shad Deep Jerkbait SKU - 195103 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... ... more
Rapala Shadow Rap Shad Deep Jerkbait SKU - 195103 The Shadow Rap Shad Deep Jerkbait breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new frosted colors... | go to store |
 | Rapala Glass Shad Rap Crankbait SKU - 275476 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... ... more
Rapala Glass Shad Rap Crankbait SKU - 275476 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... | $7.79 $6.22 go to store |
 | Rapala Shad Rap Crankbait SKU - 591369 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 591369 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Scatter Rap Shad Crankbait SKU - 823408 The Rapala Scatter Rap Shad is the ultimate baitfish shape with a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are... ... more
Rapala Scatter Rap Shad Crankbait SKU - 823408 The Rapala Scatter Rap Shad is the ultimate baitfish shape with a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are... | go to store |
 | Rapala Shad Rap Crankbait SKU - 126176 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 126176 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 743345 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 743345 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 979604 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 979604 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 319595 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 319595 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shallow Shad Rap Crankbait SKU - 424086 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... ... more
Rapala Shallow Shad Rap Crankbait SKU - 424086 The Shallow Shad Rap is ideal for fishing skinny water. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling.FeaturesBalsa Wood ConstructionShallow... | $8.99 $7.18 go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 457090 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 457090 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $6.38 go to store |
 | Rapala Shad Rap Crankbait SKU - 778688 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 778688 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 607480 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 607480 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 744890 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 744890 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 633989 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 633989 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 235437 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 235437 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 763230 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 763230 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 806300 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 806300 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $6.38 go to store |
 | Rapala Shad Rap Crankbait SKU - 557174 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 557174 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 838122 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 838122 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Glass Shad Rap Crankbait SKU - 184925 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... ... more
Rapala Glass Shad Rap Crankbait SKU - 184925 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure... | $7.79 $6.22 go to store |
 | Rapala Shad Rap Crankbait SKU - 204301 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 204301 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 733610 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 733610 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 176931 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 176931 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 818952 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 818952 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $6.38 go to store |
 | Rapala Shad Rap Crankbait SKU - 478339 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 478339 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 675636 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 675636 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $6.38 go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 715493 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 715493 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC black... | $7.79 $6.22 go to store |
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