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| Best Seller  | Rapala Fisherman's Pliers SKU - 581491 Designed for years of reliable service, the Rapala Fishermans pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala lure... ... more
Rapala Fisherman's Pliers SKU - 581491 Designed for years of reliable service, the Rapala Fishermans pliers are made of durable carbon steel with a nickel plated finish. Co-molded grips for comfort with a double leaf spring for ease of use and convenience. Split shot crimper, Rapala lure... | go to store |
 | Rapala Panfish Pliers 4" SKU - 709268 The Rapala Panfish Pliers feature a narrow Gripping Nose providing excellent control and reach for work in small places.FeaturesTough Carbon Steel ConstructionNickel Plated FinishCompact SizeDouble Leaf SpringCo-Molded Grips SKU - 709268 ... more
Rapala Panfish Pliers 4" SKU - 709268 The Rapala Panfish Pliers feature a narrow Gripping Nose providing excellent control and reach for work in small places.FeaturesTough Carbon Steel ConstructionNickel Plated FinishCompact SizeDouble Leaf SpringCo-Molded Grips SKU - 709268 | $9.99 $7.98 go to store |
| Best Seller  | Rapala Stainless Steel Pliers SKU - 553191 More than just a pair of pliers, the Rapala Stainless Steel Pliers are packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split ring tool for making fast... ... more
Rapala Stainless Steel Pliers SKU - 553191 More than just a pair of pliers, the Rapala Stainless Steel Pliers are packed with features. Includes side cutter for cutting thin wire leaders and hooks, Rapala lure tuning tool and split shot crimper. Nose features split ring tool for making fast... | go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 602777 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 602777 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 319443 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 319443 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 480618 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 480618 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 437631 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 437631 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 780727 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 780727 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 740683 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 740683 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala Combo Pack - Pliers, Jig Buster, Hook Sharpener & Clipper SKU - 338868 The Rapala Combo Pack includes pliers, clipper, jig eye punch and hook sharpener.Features6.5 Fisherman's PliersFishing ClipperJig Eye PunchHook Sharpener SKU - 338868 ... more
Rapala Combo Pack - Pliers, Jig Buster, Hook Sharpener & Clipper SKU - 338868 The Rapala Combo Pack includes pliers, clipper, jig eye punch and hook sharpener.Features6.5 Fisherman's PliersFishing ClipperJig Eye PunchHook Sharpener SKU - 338868 | $22.99 $18.38 go to store |
 | Rapala Mag Spring Pliers 6" SKU - 634020 Breaking new ground, the Rapala Mag Spring Pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling around to open while your other hand is busy holding a fish or rod. Includes pivoting, quick-draw... ... more
Rapala Mag Spring Pliers 6" SKU - 634020 Breaking new ground, the Rapala Mag Spring Pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling around to open while your other hand is busy holding a fish or rod. Includes pivoting, quick-draw... | $29.99 $23.98 go to store |
 | Rapala Rattlin' Rapala Lipless Crankbait SKU - 519008 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... ... more
Rapala Rattlin' Rapala Lipless Crankbait SKU - 519008 The Rattlin Rapala is built to take advantage of the fact that sound heightens curiosity in fish and triggers investigation. These lures have sound frequencies that are harmonic, uniform and in tune with nature. This secret of sound combined with the... | $6.29 $5.02 go to store |
 | Rapala X-Rap CountDown Jerkbait SKU - 524367 Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective CountDown method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any... ... more
Rapala X-Rap CountDown Jerkbait SKU - 524367 Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective CountDown method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any... | go to store |
 | Rapala X-Rap CountDown Jerkbait SKU - 393817 Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective CountDown method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any... ... more
Rapala X-Rap CountDown Jerkbait SKU - 393817 Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective CountDown method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any... | go to store |
 | Rapala Shad Dancer Crankbait SKU - 288816 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... ... more
Rapala Shad Dancer Crankbait SKU - 288816 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... | $8.99 $7.18 go to store |
 | Rapala RipStop Jerkbait SKU - 401474 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind, wind... ... more
Rapala RipStop Jerkbait SKU - 401474 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind, wind... | $10.99 $8.78 go to store |
 | Rapala DT Series Crankbait SKU - 565509 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 565509 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala Rippin' Rap Lipless Crankbait SKU - 776226 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... ... more
Rapala Rippin' Rap Lipless Crankbait SKU - 776226 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... | $7.49 $5.98 go to store |
 | Rapala DT Series Crankbait SKU - 872296 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 872296 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 200715 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 200715 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala RipStop Jerkbait SKU - 716834 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind, wind... ... more
Rapala RipStop Jerkbait SKU - 716834 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind, wind... | $10.99 $8.78 go to store |
 | Rapala X-Rap Jerkbait SKU - 876515 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... ... more
Rapala X-Rap Jerkbait SKU - 876515 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... | go to store |
 | Rapala DT Series Crankbait SKU - 442184 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 442184 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala Jigging Rap SKU - 994388 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... ... more
Rapala Jigging Rap SKU - 994388 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... | go to store |
 | Rapala Jigging Rap SKU - 385789 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... ... more
Rapala Jigging Rap SKU - 385789 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo... | $6.79 $5.42 go to store |
 | Rapala DT Series Crankbait SKU - 306241 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 306241 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 626365 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 626365 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala DT Series Crankbait SKU - 477463 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... ... more
Rapala DT Series Crankbait SKU - 477463 The Rapala DT (Dives-To) series of crankbaits dive fast to a preset depth and stay in the strike zone longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with... | go to store |
 | Rapala Rippin' Rap Lipless Crankbait SKU - 425424 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... ... more
Rapala Rippin' Rap Lipless Crankbait SKU - 425424 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... | $7.49 $5.98 go to store |
 | Rapala Shad Rap Crankbait SKU - 360039 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 360039 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Shad Rap Crankbait SKU - 671774 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 671774 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 767079 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 767079 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $6.38 go to store |
 | Rapala Down Deep Husky Jerk Jerkbait SKU - 163149 Thanks to its oversized deep diving lip, the Rapala Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when... ... more
Rapala Down Deep Husky Jerk Jerkbait SKU - 163149 Thanks to its oversized deep diving lip, the Rapala Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when... | $7.99 $6.38 go to store |
 | Rapala Shad Rap Crankbait SKU - 264281 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 264281 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
 | Rapala Husky Jerk Jerkbait SKU - 411533 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... ... more
Rapala Husky Jerk Jerkbait SKU - 411533 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... | go to store |
 | Rapala Down Deep Husky Jerk Jerkbait SKU - 522734 Thanks to its oversized deep diving lip, the Rapala Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when... ... more
Rapala Down Deep Husky Jerk Jerkbait SKU - 522734 Thanks to its oversized deep diving lip, the Rapala Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when... | $7.99 $6.38 go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 531672 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 531672 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | $7.99 $6.38 go to store |
 | Rapala Shad Dancer Crankbait SKU - 756877 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... ... more
Rapala Shad Dancer Crankbait SKU - 756877 This multi-species Rapala Shad Dancer balsa crankbait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.FeaturesTough... | $8.99 $7.18 go to store |
 | Rapala Shad Rap Crankbait SKU - 807796 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... ... more
Rapala Shad Rap Crankbait SKU - 807796 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without... | go to store |
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