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Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Chrome Blue 800-04

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Firetiger 800-21

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Chrt/Wonderbrd - 800-92

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Purple Demon 800-53

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Driver Fishing Lure Hard Bait Crank Bait Blue/Wonderbrd - 800-152

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Reef Runner 800 Series Deep Divers Fishing Lure Hard Bait Crank Bait 6-3/16 Eriedescent - 800-88

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

GOT-CHA 100 Series Fishing Plug Lure w/ Bucktail Chartreuse w/ Red Head 1 Ounce Fishing Jigs

Got-Cha’s 100 Series Plug Fishing Lure with Bucktail Chartreuse Red Head 3� 1 Ounce is part of our very popular plug line that’s excellent for Bluefish Spanish Mackerel Trout - virtually any fish that feed on small baits. Already known for its... more

Johnson Fishing Silver Minnow Fishing Bait

The Johnson Silver Minnow has a metal weed guard that is highly efficient at keeping the minnow weed-free so you can catch more fish. Patented in 1923 this fishing lure is known as the Original weed less Wonder. It features a brass blade designed for... more

Johnson Fishing Silver Minnow Fishing Bait

The Johnson Silver Minnow has a metal weed guard that is highly efficient at keeping the minnow weed-free so you can catch more fish. Patented in 1923 this fishing lure is known as the Original weed less Wonder. It features a brass blade designed for... more

Johnson Fishing Silver Minnow Fishing Bait

The Johnson Silver Minnow has a metal weed guard that is highly efficient at keeping the minnow weed-free so you can catch more fish. Patented in 1923 this fishing lure is known as the Original weed less Wonder. It features a brass blade designed for... more

Flambeau Outdoors 6127ZR Maximizer Large Lure Fishing Tackle Boxes and Bait Storage Box with Zerust Anti-Corrosion Technology 1 Dry Box Deep Green

The Flambeau Outdoors 6127ZR Maximizer Large Lure Storage Box is the ultimate bait storage box for oversized lures. Holds up to 100 lures! Ideal for large muskie Great Lakes baits or saltwater baits. Zerust-infused plastics emit an odorless harmless... more

Heddon Super Spook Jr Fishing Lure Hard bait Clear 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/8 oz

Since the 1950 s this original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive spinning... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/8 oz

Since the 1950 s this original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive spinning... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/4 oz

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Rapala Husky Jerk Size 8 3-1/8 Hand-Tuned Fishing Lure Helsinki Shad-fish bait

Perfectly balanced the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water catching and piquing attention. And the suspending action is just more than a fish... more

Sea Striker Got-Cha Fishing Lure Red & Chartreuse Hard Baits

The original Sea Striker Got-Cha plug comes in several styles and colors. The lure is excellent for bluefish Spanish mackerel trout and other fish that feed on small baitfish. When fishing from piers and bridges reel in using short sharp jerks of the... more

Heddon Super Spook Jr Fishing Lure Hard bait Speckled Trout 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Sea Striker Got-Cha 1500 Series Saltwater Fishing Plug Lure Red & White 2 Ounces Hard Baits

Sea Striker Got-Cha 1500 Series Saltwater Fishing Plug Lure Red & White 2 Ounces is the original and most popular lure of our brand. This lure is excellent for stripers off-shore jigging or in inlets and areas with strong currents. These are trusted by... more

Yakima Bait Worden s Original Rooster Tail Inline Spinnerbait Fishing Lure Lime Chartreuse 1/16 oz.

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/8 oz

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/8 oz

Since the 1950 s this original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive spinning... more

Gary Yamamoto Custom Baits 5 Senko Rubber Worm Fishing Lure Watermelon Green Pumpkin

The Yamamoto 5 Senko Rubber Worm Fishing Lure is one of the most productive bass lures ever invented and the top producer in Yamamoto s Senko product line. It s not magic but it s close. Not only does the Senko have incredible fish-catching action but... more

Yakima Bait Original Rooster Tail Inline Spinnerbait Fishing Lure 1/4 oz

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce Hard Baits

Sea Striker Got-Cha 200 Series Saltwater Fishing Plug Lure Glow Red Head 1 Ounce is the original and most popular lure of our brand. This lure is excellent for Bluefish Spanish Mackerel Trout and any fish that feed on small bait fish. When fishing cast... more

Yakima Bait Worden s Rooster Tail Inline Spinnerbait Fishing Lure Metallic Silver & Blue Pirate 1/8 oz

Since the 1950 s Worden s original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the Rooster Tail s pulsating hackle tail and attractive... more

Rapala Dives Soft Baits fishing lures

The DT® (Dives-To) series of crankbaits dive fast to a preset depth and stay in the “strike zone� longer than any than other crankbait on the market. Made from the top seven percent of balsa wood this consistently perfect wood combined with... more

Yo-Zuri Crystal 3D Minnow Deep Diver 6 Hard Bait Fishing Lure

The Crystal 3D Minnow will give the saltwater angler a variety of fish catching options in size and color to match any fishing condition. The reliable Crystal Minnow action has been improved with the patented 3D prism finish. more

Rapala Deep Tail Dancer 11 Hard Bait Fishing Lure 4-3/8 3/4oz Purpledescent

Attract your favorite fish with the Rapala Deep Tail Dancer Bait. With its banana-styled body this 4-3/8-inch bait displays an attractive wide tail swimming action. This .75-ounce bait grabs the attention of fish with its internal rattle mechanism.... more

Gary Yamamoto Custom Baits 5 Senko Rubber Worm Fishing Lure Watermelon Black Red Flake

The Yamamoto 5 Senko Rubber Worm Fishing Lure is one of the most productive bass lures ever invented and the top producer in Yamamoto s Senko product line. It s not magic but it s close. Not only does the Senko have incredible fish-catching action but... more

Hurricane Salt Tackle Curtail Grub Fishing Lure White 8 4-pack Soft Baits

The most universal soft bait. The curl tail has withstood the test of time as one of the simplest to fish and most effective of soft plastic trailers. Highly effective when rigged behind a jig head and retrieved steadily as a trailer behind dressed... more

Heddon Zara Spook Fishing Lure Hard Bait Black Shiner 4 1/2 in 3/4 oz

The Heddon Zara Spook invented the walk-the-dog retrieve decades ago and despite being copied literally hundreds of times during the past decade the Zara is still the king of topwater fishing. The Heddon Zara Spook is just the right size and produces... more

Heddon Zara Spook Topwater SKU - 372341

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right size and... more

Heddon Super Spook Jr Fishing Lure Hard bait Baby Bass 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Heddon Super Spook Jr Baby Bass 3 1/2 in

The Heddon Super Spook JR is one of those very special lures you have probably seen in someones tackle boxes since the day you first started fishing. The classic design of the Heddon Super Spook JR creates an enticing walk-the-dog movement that many of... more

Reef Runner 800 Series Deep Diver Hard Bait Fishing Lure Crankbait 6-3/16 Barbie - 800-54

The Reef Runner 800 Series Deep Diver is a popular casting and deep-diving trolling lure. All of Reef Runner s crankbaits are designed tested handcrafted and painted. The Deep Diver is a rattling minnow imitator designed to deliver a wide erratic... more

Yakima Bait Worden s Original Rooster Tail Inline Spinnerbait Fishing Lure White 1/24 oz

Since the 1950 s Worden s original rooster tail has been and still is one of the most productive Spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish the rooster tail s pulsating hackle tail and attractive... more

Heddon Zara Spook Fishing Lure Hard bait Bone 4 1/2 in 3/4 oz

Predators like easy meals of wounded baitfish. That s where the Heddon Wounded Zara Spook comes into play. The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family but propeller blades fore and aft create a froth more splash and... more