principles of marketing with cd

Principles of Marketing

For Sale is a brand new version of Principles of Marketing by Philip Kotler and is ready for immediate shipment. more

Fashion Marketing & Merchandising Teacher s Resource CD 9781590709238 1590709233 - New

Title: Fashion Marketing & Merchandising Teacher s Resource CD Condition: New SKU: G1590709233011 ISBN-13: 9781590709238 ISBN-10: 1590709233 Publisher: Goodheart-Willcox Co Pub Year: 2008 Weight (pounds): 2.0 CD-ROM. STILL SEALED AND/OR IN SHRINKWRAP. more

Pre-Owned Marketing : Real People and Real Choices 9780130213044

For undergraduate courses in principles of marketing. No other book brings students closer to doing real marketing. Marketing principles are introduced through three key ways in the text - through Real People/Real Choices segments entrepreneurial -... more

Application of Structural Equation Modeling in Marketing Research (Paperback)

The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the... more

Pre-Owned Preface to Marketing Management (Paperback) 0078028841 9780078028847

Preface to Marketing Management 15e by Peter and Donnelly is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure... more

Introduction to Marketing [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting and the copy can include From the library of labels or previous owner inscriptions. Accessories such as CD codes toys may not be included. Introduction to Marketing by Editorial Board more

Pre-Owned Principles of Fundraising : Theory and Practice (Paperback) 9780763759148

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position yet incorporates concepts from the law economics... more

And Economic History; 8: Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (Hardcover)

Written especially for current and aspiring marketing managers and executives this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns continually... more

International Quantitative Marketing: Marketing Management Support Systems: Principles Tools and Implementation (Paperback)

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion but have also provided a powerful set of... more

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers 9780071427319 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Principles of Marketing (Hardcover)

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America and possibly other nations. Within the United States... more

Principles of Integrated Marketing Communications

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more

Pre-Owned Psychological Principles of Marketing and Consumer Behavior 9780669015133

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Principles of Marketing: Value Edition Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Advertising Age: The Principles of Advertising and Marketing Communication at Work (Paperback 9781111528751) by Dr. Esther Thorson Margaret Duffy

9781111528751. Pre-Owned: Good condition. Other. Language: English. Pages: 224. The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to... more

Institute of Export: Principles of International Marketing (Paperback)

Focusing on the key aspects of setting up an export operation this text demonstrates how export decisions are actually made and justified financially. more

Principles of Marketing (Paperback)

Revised edition of the authors Principles of marketing. more

The Principles of Brand Marketing : Learn how to brand your small business to grow your profit (Paperback)

The Principles of Brand Marketing will give beginners & experienced professionals alike; the background knowledge of what Branding is about and how to properly use it in the workplace or your small business. This selection will cover how to measure... more

Principles of Marketing: A Value-Based Approach (Paperback)

This user-friendly textbook offers students an overview of each aspect of the marketing process explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value it... more

Pre-Owned The Hawke Method : The Three Principles of Marketing That Made over 3 000 Brands Soar 9781631957017

9781631957017. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 220. Trade paperback (US). Glued binding. 220 p. Ever wonder how the biggest brands in the world make it to the top? Here s a hint: it s more than just a well-placed... more

Pre-Owned Clep(r) Principles of Marketing Book + Online (Paperback) 073861095X 9780738610955

Our CLEP test preps are perfect for adults returning to college (or attending for the first time) military service members high-school graduates looking to earn college credit or home-schooled students with knowledge that can translate into college... more

Pre-Owned Principles of Business: Marketing 9781682175996 Used

Marketing is used by all industriesbusiness retail software manufacturing the mediaany company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketingadvertising... more

Pre-Owned Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for (Paperback 9780071427319) by Gerald Michaelson Steven Michaelson

9780071427319. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 200. Trade paperback (US). Glued binding. 200 p. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese... more

Principles of Marketing (Hardcover)

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the... more

Pre-Owned Political Marketing: Principles and Applications Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0815353227 ISBN-13:... more

Marketing Principles (Paperback)

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing grade: B University of Leeds language: English abstract: According to Philip Kotler Marketing is a social and managerial process by which... more

Pre-Owned Marketing Principles Essentials (Paperback) 0878916938 9780878916931

9780878916931. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 80. Trade paperback (US). Glued binding. 80 p. Essentials Study Guides. Intended for a young adult/teenage audience. REA s Essentials provide quick and easy access to... more

Pre-Owned Principles of Marketing Engineering and Analytics Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0985764821 ISBN-13:... more

Principles And Practice Of Marketing 9e

Principles And Practice Of Marketing 9e more

Pre-Owned Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age (Paperback 9781944648749) by Shama Hyder

9781944648749. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 192. Trade paperback (US). Glued binding. 192 p. Searching for clarity amidst the chaos of digital marketing plus better ROI? Today s online ecosystem can be summed up... more

Pre-Owned The Hawke Method: The Three Principles of Marketing that Made Over 3 000 Brands Soar Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 1631957015 ISBN-13:... more

Pre-Owned Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want (Paperback) 1630476587 9781630476588

Create a Better World Through the Power of Profit! CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g.... more

Principles And Practice Of Marketing - Jobber David

Review “A Superbly Comprehensive And Up-To-Date Marketing Text Presented In A Very Accessible Format. Principles And Practice Of Marketing Brings Marketing Theory To Life Through Its Use Of Practical Business Examples. An Essential Text For Marketing... more

Pre-Owned Pharmaceutical Marketing: Principles Environment and Practice Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Principles of Services Marketing (Paperback) by Adrian Palmer

9780077116279. New condition. Paperback. Edition: 5. Language: English. Pages: 624. 624 p. Intended for college/higher education audience. Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to... more

Pre-Owned Principles of Marketing Engineering 2nd Edition Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned The Persona Principle: How to Succeed in Business with Image-Marketing (Hardcover 9780684802688) by Derek Lee Armstrong Kam Wai Yu

9780684802688. Pre-Owned: Good condition. Hard cover. Language: English. Pages: 240. Sewn binding. Cloth over boards. 240 p. Contains: Illustrations. A step-by-step primer that describes image marketing secrets used by the authors in their advertising... more

Contemporary Issues in Marketing: Principles and Practice (Hardcover)

As the landscape of marketing knowledge changes contemporary buyers be it individuals or organisations are now more informed more demanding and crave value co-creation with marketers. This coupled with technological and socio-cultural changes provides... more