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Advances in Marketing Customer Relationship Management and: Consumer Information Systems and Relationship Management: Design Implementation and Use (Hardcover)

Businesses continue to design and implement a variety of information systems that facilitate the creation aggregation and provision of product-related information in order to increase the role that quality information is playing in consumers... more

The Customer Differential : The Complete Guide to Implementing Customer Relationship Management 9780814406229 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

The Relationship-Based Enterprise : Powering Business Success Through Customer Relationship Management (Hardcover)

McKenzie and his associates at DMR Consulting Center for Strategic Leadership provide managers with a clear comprehensive view of customer relationship management and a solid framework for designing and implementing business solutions that make... more

Pre-Owned The Customer Differential: The Complete Guide to Implementing Customer Relationship Management (Hardcover) 081440622X 9780814406229

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Roland Berger-Reihe: Strategisches Management Für Konsumgüte: Customer Relationship Management Im Handel: Strategien -- Konzepte -- Erfahrungen (Paperback)

Mit seiner Ausrichtung auf den Anwendungsbereich des Handels schließt das Buch eine Lücke in der Literatur zum CRM. Die Autoren illustrieren sehr anschaulich was unter CRM zu verstehen ist welche technologischen Konzepte es derzeit am Markt gibt und... more

Management for Professionals: Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Hardcover)

This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial... more

Advances in Marketing Customer Relationship Management and: Cases on Consumer-Centric Marketing Management (Hardcover)

As marketing strategies remain an essential tool in the success of an organization or business the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a... more

Pre-Owned Speaking Frankly About Customer Relationship Management: Why Management Is Still Alive and Vital to Your Company s Strategy Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Successful Customer Relationship Management Programs and Technologies: Issues and Trends (Hardcover)

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research... more

Pre-Owned Customer Relationship Management: Concept Strategy and Tools (Paperback 9783662585542) by V. Kumar Werner Reinartz

9783662585542. Pre-Owned: Good condition. Paperback. Softcover reprint of the original 3rd ed. 2018. Language: English. Contains: Illustrations color. Springer Texts in Business and Economics. XXV 411 p. 115 illus. in color. Intended for professional... more

Pre-Owned Customer Relationship Management 9780750656771 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Harvard Business Review On Customer Relationship Management Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (Hardcover)

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer s voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can... more

Entwicklung eines Customer Relationship Management-Systems für den Hausvertrieb (Paperback)

Inhaltsangabe: Einleitung: In der Immobilien-Branche im allgemeinen ist der Erfolg eines Unternehmens wie in kaum einer anderen Branche von der aktiven Betreuung und Beratung des Kunden bzw. Kaufinteressenten durch den Verkäufer abhängig. Diese... more

Pre-Owned Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing (Hardcover) 0071357750 9780071357753

If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet this is the kind of book he might write. --Los Angeles Times Packed with case studies and real-world examples Loyalty.com reveals what the latest technology shifts mean to... more

Customer relationship management in stock market (Paperback)

The growth of any economy depends upon a well-organized financial System. The system is highly sensitive and volatile to the requirement of economic goal achievement. Growth materializes when savings are channeled into productive investment s which in... more

Business Engineering: Customer Relationship Management in Der PRAXIS: Erfolgreiche Wege Zu Kundenzentrierten Lösungen (Paperback)

Customer Relationship Management fasst sämtliche Aktivitäten zusammen deren Ziel eine verbesserte Kundenorientierung ist. An Praxisbeispielen führender Unternehmen wie Credit Suisse SAP und Neue Zürcher Zeitung stellen die St. Galler Experten... more

Xhott Guide: Customer Relationship Management: The Ultimate Guide to the Efficient Use of Crm (Paperback)

Companies need a new approach - CRM - to leverage the Web s unique strengths for capturing and publishing a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business?... more

Adoption and Implementation of AI in Customer Relationship Management (Paperback)

The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting Theory to Practice improvising the customer relationships for the organizations with the use of AI -- more

Pre-Owned Statistical Methods in Customer Relationship Management Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

The Place of Internal Equity in Customer Relationship Management (Paperback)

This book emphasizes the effects of internal equity on customers satisfaction and their intentions of re-purchasing. It is a survey within the Language Learning and Translation center which investigate the concept of equity in the process of customer... more

Customer Relationship Management 1St (PAPERBACK) by Ed Peelen

Customer Relationship Management examines the entire scope of this subject including strategy organisation marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM thus helping the... more

Advances in Marketing Customer Relationship Management and: Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media (Hardcover)

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing:... more

Pre-Owned Essentials of CRM : A Guide to Customer Relationship Management 9780471206033

Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level this book provides senior-level executives with a solid... more

A Study on Customer Relationship Management in Insurance Sector (Paperback)

A Study on Customer Relationship Management in Insurance Sector by Amrish Dhawan is an insightful book that provides a comprehensive analysis of customer relationship management (CRM) practices in the insurance sector. In this book readers will gain a... more

Pre-Owned Customer Relationship Management: A Databased Approach (Paperback) 0471271330 9780471271338

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Building a Brand Image Through Electronic Customer Relationship Management (Hardcover)

Effective e-customer relationship management is imperative for increasing customer satisfaction online sales website patronage loyalty and retention. To understand exactly how this business strategy can be applied to enhance business operations further... more

CRM (Customer Relationship Management) : The Foundation of Contemporary Marketing Strategy 9780415896573 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Integrierte Informationssysteme (Paperback)

Customer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorientierten Informationssysteme (Database Marketing Computer Aided Selling Online Marketing) ganz neue... more

Pre-Owned The One to One B2B: Customer Relationship Management Strategies for the Real Economy (Hardcover 9780385494090) by Don Peppers Martha Rogers

9780385494090. Pre-Owned: Good condition. Hard cover. Language: English. Pages: 347. Sewn binding. Cloth over boards. 347 p. Contains: Illustrations. One to One. Peppers and Rogers pioneered the one to one customer movement. In One to One B2B they... more

Customer Relationship Management Strukturiert Dargestellt: Prozesse Systeme Technologien (Paperback)

Moderne Informations- und Kommunikationstechnologien schaffen die Voraussetzung um individuell gestaltete Kunden-Anbieter-Beziehungen zu realisieren. Das Buch führt fundiert in das Customer Relationship Management (CRM) ein und analysiert systematisch... more

Customer Relationship Management (Paperback)

This reader-friendly series is must read for all levels of managers All managers whether brand-new to their positions or well established in the corporate hierarchy can use a little brushing-up now and then. The skills-based Briefcase Books Series is... more

Crm: Redefining Customer Relationship Management (Hardcover) by Jeffrey Peel Mike Gancarz

9781555582630. New condition. Hard cover. Language: English. Pages: 217. Sewn binding. Cloth over boards. 217 p. Contains: Illustrations. In CRM Jeffrey Peel defines customer relationship management in a radical new way by putting communications at the... more

Pre-owned Data Mining Techniques : For Marketing Sales and Customer Relationship Management Paperback by Linoff Gordon S.; Berry Michael J. ISBN 0470650931 ISBN-13 9780470650936

Data Mining Techniques : For Marketing Sales and Customer Relationship Management more

Advances in Marketing Customer Relationship Management and: Progressive Trends in Knowledge and System-Based Science for Service Innovation (Hardcover)

Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments system science and knowledge science seem... more

Building a Brand Image Through Electronic Customer Relationship Management (Paperback)

Effective e-customer relationship management is imperative for increasing customer satisfaction online sales website patronage loyalty and retention. To understand exactly how this business strategy can be applied to enhance business operations further... more

Business/Customer Relationship Management (Paperback)

Our stay at the Hotel Le Paradis Kribi was edifying and beneficial in many ways. We faced several business operations that allowed us to better understand the different stages that were the subject of our academic training and a real adequacy between... more

Customer Relationship Management in Electronic Markets (Hardcover)

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing Customer Relationship Management in Electronic Markets is designed to help you... more