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Best Seller | This university-level textbook covers the basics of marketing presented from the point of view of financial institutions. It explains areas such as the strategic marketing process developing a situation analysis why and how to do market research... more | FREE shipping go to store |
This book is first part of the 3 volume set focusing on basic and advanced methods for using microbiology as an entrepreneurial venture. This volume explains the entrepreneurship skills for production cost-benefit analysis and marketing of... more | go to store |
Marketing Research with SPSS (Paperback - Used) 0273703838 9780273703839 Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works they... more | $11.76 $9.72 FREE shipping go to store |
Customer Relationship Marketing And Its Impact On Customer Satisfaction (Paperback) In this book Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study research design using Energy Bank Ghana Limited. The findings in this book show that each... more | FREE shipping go to store |
Pre-Owned Basic Marketing Research & Qualtrics Pkg Paperback Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more | $41.94 $38.19 FREE shipping go to store |
Qualitative Consumer and Marketing Research (Paperback) Written for students scholars and marketing research practitioners by three qualitative marketing research pioneers this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer... more | FREE shipping go to store |
A Concise Introduction to Econometrics (Paperback) This book is an ideal introduction for beginning students of econometrics that assumes only basic familiarity with matrix algebra and calculus. It features practical questions which can be answered using econometric methods and models. Focusing on a... more | FREE shipping go to store |
Pre-Owned Basic Marketing Research Paperback Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more | $8.76 $8.30 FREE shipping go to store |
Tips for email campaigns that actually work. Tips for email campaigns that actually work. In this book you ll find topics on email marketing basics for internet marketing keeping it relevant short and sweet informal and personal using teasers and... more | go to store |
Application of Structural Equation Modeling in Marketing Research (Paperback) The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the... more | $110.00 $91.59 FREE shipping go to store |
This innovative new approach to statistics simplifies concepts for those using them in the business world. The book discusses the basics of statistics starting with an introduction to business research. It explores how and why to apply statistics to... more | $10.84 $9.74 FREE shipping go to store |
Pre-Owned Basic Marketing Research & Qualtrics Pkg (Hardcover) 013715593X 9780137155934 For undergraduate-level courses in Marketing Research. With a hands-on do-it-yourself approach Malhotra offers a contemporary focus on decision making illustrating the interaction between marketing research decisions and marketing management decisions. more | FREE shipping go to store |
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